(Screengrab: Home Chef) Photo: Home Chef
Typical restaurant food delivery will always be in style, but services that deliver the ingredients to create your own meal at home are surging in popularity. You’ve probably heard of some of the biggest names in the business like Plated, Hello Fresh and Blue Apron, which have collectively raised more than 527.9 million in investments over the past three years. The clear demand for a home-cooked meal without the hassle has led to the launch of more competitors such as Home Chef, Purple Carrot (which specializes in vegan food) and Peach Dish (which serves healthy, Southern-inspired meals).
These companies all promise a few things, mainly delicious food and convenience. The idea is that it’s all right there for you and all you have to do is cook. Their membership plans vary, but essentially they ship recipe cards and the necessary pre-portioned ingredients to your house in insulated packaging. You never have to figure out how to use the rest of the mushrooms you bought for that one recipe because they only send what you need, and there’s no food waste.
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